The Customer Experience Strategy & Analytics (CXSA) team connects technical data with user experience. We manage systems and automated messaging for efficient, data-driven customer interactions. Utilizing data science and technical strategy, we turn raw data into actionable insights to boost satisfaction, adoption, and loyalty.

We optimize systems like Salesforce, GA4, and automated flows to ensure timely, relevant interactions. Analyzing metrics across Support, Sales, and application usage using Looker Studio and AI, we identify key service trends. We are the architects of the customer journey, employing cutting-edge AI (like Gemini) and deploying interactive tools.

Our cross-functional work—from targeted marketing to event logistics—is defined by logical problem-solving, meticulous attention to detail, and proactive adoption of evolving technology. By combining technical expertise with a focus on people, we anticipate and optimize our customers’ experience.