The Strategic Marketing & Analytics team leads the way in promoting Therap and its services across the U.S. and globally. With a strong foundation in data, technology, and strategy, we are focused on driving results through informed decision-making, seamless platform management, and impactful content.

We manage and optimize core systems such as Salesforce CRM, Google Analytics (GA4), and Email Marketing platforms—ensuring that campaigns are well-targeted, data-driven, and effective. Our work involves analyzing key metrics across marketing, sales, and support using tools like Looker Studio, spreadsheets, and AI-enhanced solutions to uncover insights and guide strategy.

From developing training materials using tools like EasyGen, HeyGen, and simulators to executing event logistics and promotional efforts, we collaborate across departments to ensure a cohesive brand presence. Whether remote or in-person, we plan and deliver meaningful outreach that aligns with our organizational goals.

Driven by curiosity, initiative, and a growth mindset, we stay adaptive and solution-focused. Whether through marketing automation, analytics, or creative storytelling, we use our strategic and technical expertise to push boundaries, deliver impact, and keep Therap at the forefront of innovation.